SWPL
The Scottish Women’s Premier League (SWPL) represents the pinnacle of women’s football in Scotland. Established in 2002 and restructured in 2022 when it came under the governance of the SPFL, the league has been instrumental in driving the professional development of the women’s game in Scotland.
With record-breaking attendance figures, increasing commercial partnerships, and growing media coverage, the SWPL sets new benchmarks for women’s football. The league’s development has paralleled the rising profile of women’s football globally, contributing to Scotland’s reputation as a progressive force in the sport.
Client requirements
As women’s football continues its rapid professional development, the SWPL required a partner who could:
- Deliver sports branding solutions that reflect the league’s elevated status.
- Ensure consistency with the high standards set across Scottish professional football.
- Provide cost-effective solutions that support clubs’ transition to professional operations.
- Support the league’s growing commercial appeal through high-quality merchandise options.
How we helped
Coinciding with the league’s landmark transition to SPFL governance in 2022, Elms has been providing letters and numbers to the SWPL, supporting the competition through significant growth and development.
Our technical solution utilises PS Pro, our original polyurethane-based product, delivering:
- Low-profile, lightweight transfers that maintain their quality throughout matches.
- Precise colour-matching capabilities to ensure brand consistency.
- Durability that meets the demands of professional football.
- Clear visibility for both in-stadium spectators and broadcast audiences.
This partnership has helped the SWPL:
- Maintain professional standards across all clubs in the league.
- Support the transition to SPFL governance with consistent branding.
- Meet growing commercial and broadcast requirements.
- Establish a visual identity that reflects the elite nature of the competition.
What they say
