Scottish FA
Established in 1873, just one year after the first international football match between Scotland and England, the Scottish FA is the second-oldest football association in the world.
Having recently celebrated its 150th anniversary, the Scottish FA continues to play a prominent role in world football, with the men’s and women’s national teams having participated in recent major tournament finals, Scottish players participating on the global stage for club and country, and year-on-year growth in shirt sales and commercial power.
Client requirements
As custodians of one of football’s most historic national teams, the Scottish FA required a partner who could:
- Create distinctive, bespoke typography that reflects Scotland’s unique footballing identity.
- Deliver consistent quality across the men’s and women’s national teams.
- Meet the exacting standards required for international competition.
- Support the growing commercial success of Scottish national team merchandise.
- Provide technical solutions worthy of major tournament appearances, including UEFA EURO 2024.
How we helped
Building on our long-standing success with the Scottish Professional Football League, Elms secured the position as the exclusive licensee of bespoke letters and numbers to the Scottish FA in early 2024.
Our immediate impact can be seen in the creation of a bespoke font for the Scottish National Team, as seen in EURO 2024. This custom design reflects Scotland’s distinctive football identity while meeting international tournament standards.
Our technical approach to the Scottish FA combines innovative design with proven manufacturing expertise:
- Bespoke typographic design that captures Scotland’s footballing heritage while ensuring optimal broadcast and in-stadium visibility legibility.
- PS Pro was identified the ideal technique for the Scottish FA. As our original polyurethane-based technology, it delivers low-profile, lightweight transfers that maintain their quality in all weather conditions.
- Consistent quality control across all applications, from match-worn shirts to retail merchandise, maintaining the integrity of the national team brand.
The combination of custom design and premium manufacturing techniques results in letters and numbers that are:
- Durable enough to withstand the demands of international football.
- Light enough to maintain player comfort.
- Clear and legible for fans and broadcasters.
- Adaptable across different kit materials and colours.
The successful launch of the bespoke national team fonts at EURO 2024 marks just the beginning of this exciting partnership, which will set new standards for how national team identity can be expressed through innovative typography and premium manufacturing techniques.
What they say
