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We’re Elms, the UK leader in sportswear and leisurewear personalisation and customisation.

We partner with the biggest names, brands, and governing bodies to bring their boldest apparel visions to life.

Combining over three decades of tradition with a modern, scalable approach, we are the UK’s premier name for personalised, high-quality customisation solutions.

Across state-of-the-art facilities in Kinsale, Ireland, and Macclesfield, UK, we offer a seamless, end-to-end experience that puts our client at the heart of the process.

Real Madrid Shirt

Tailored solutions, unmatched quality

From embroidery to screen printing, heat transfers, or any other customisation technique, our wide-ranging services guarantee flawless brand representation. We invest in the latest technologies and sustainable methods to deliver impeccable results that elevate your brand’s identity.

Image showing a Man Utd player posing with the official club font on his back

Your trusted partner

Elms Marketing has proudly collaborated with icons across sports, fashion, and retail, including the FA, EFL, SPFL, UEFA, McLaren, Fanatics, and many more. Our client-centric approach, ethical sourcing practices, stringent quality control, and helpful team of experts have cemented our reputation as an invaluable partner.

Image showing Bellingham posing with the official England FA font on his back

Part of the Flexdev Group

As a proud member of the Flexdev group of global companies, Elms taps into a wealth of knowledge, expertise, and specialisms from industry leaders like Monblason, Aneyron, Chemica, the Emblem Source, Stilscreen and Sefa to deliver unparalleled synergies.

Visit the Flexdev website

Global scale, local service

While our reach and capabilities span continents through the Flexdev Group, our commitment to personalised service remains distinctly local.

We combine the resources and expertise of a global operation with the attentive, hands-on approach of a neighbourhood partner.

Our dedicated teams in Kinsale and Macclesfield don’t just process orders – they build lasting relationships, provide responsive support, and offer the kind of nuanced understanding that only comes from being genuinely embedded in the local market.

Proud member of the Flexdev Group

Sporting iD logo
Stilscreen logo
Sefa Logo
Chemica logo
Aneyron logo
Monblason logo
Image of the Emblem Source logo
Company timeline

Our story spans thirty years, four cities, and features in countless iconic sporting moments

2025

Elms becomes Mercedes AMG Petronas F1 staff kit personalisation partner

2024

Elms becomes the official club font provider for Nottingham Forest, Leicester and Fulham FC for the 23/24 season

Proud partners of

Image showing the EFL logo
Image showing the FA logo
Image showing the Scottish FA Logo
Image showing the WCL logo
Image showing the UCL logo
Image showing the Europa League logo
Image showing the Conference League logo
Image showing the Fanatics logo
Image showing the Fulham FC logo
Image showing the Leeds United logo
Image showing the Chelsea FC logo
Image showing the Man City logo
Image showing the Man Utd logo
Image showing the Nottingham Forest logo
Image showing the Rangers FC logo
Image showing the Leicester City logo
Image showing the McLaren F1 team logo
Image showing the AMG Petronas F1 team logo
Image showing the RBL logo
Image showing the NBA logo
Image showing the NFL logo
Image showing the SPFL logo
Image showing the SWPL logo
Barclays WSL logo
Barclays WSL 2 logo

FAQs

What kinds of companies does Elms work with?

How is Elms reducing its environmental impact?

What is the Flexdev Group?

How do I get access to the Elms store?

Do Elms sell badges, letters and numbers to the public?

Do Elms sell outside of the UK?

How much do Elms charge for shipping?

Does Elms offer next-day delivery?