We’re Elms, the UK leader in sportswear and leisurewear personalisation and customisation.
We partner with the biggest names, brands, and governing bodies to bring their boldest apparel visions to life.
Combining over three decades of tradition with a modern, scalable approach, we are the UK’s premier name for personalised, high-quality customisation solutions.
Across state-of-the-art facilities in Kinsale, Ireland, and Macclesfield, UK, we offer a seamless, end-to-end experience that puts our client at the heart of the process.
Global scale, local service
While our reach and capabilities span continents through the Flexdev Group, our commitment to personalised service remains distinctly local.
We combine the resources and expertise of a global operation with the attentive, hands-on approach of a neighbourhood partner.
Our dedicated teams in Kinsale and Macclesfield don’t just process orders – they build lasting relationships, provide responsive support, and offer the kind of nuanced understanding that only comes from being genuinely embedded in the local market.
Our story spans thirty years, four cities, and features in countless iconic sporting moments
Elms becomes Mercedes AMG Petronas F1 staff kit personalisation partner
Elms becomes the official club font provider for Nottingham Forest, Leicester and Fulham FC for the 23/24 season
FAQs
What kinds of companies does Elms work with?
At Elms, we specialise in providing sports textiles solutions to professional sporting organisations, federations and leagues. If that sounds like you, please use a contact form or reach out directly.
How is Elms reducing its environmental impact?
We’re committed to embedding sustainability in everything we do. That includes overhauling our energy providers to become 100% renewable, installing solar panels across our sites, reducing the amount of plastic in our packaging, moving to water-based inks and more. To learn about the programme, search Flexdev ReFlex.
What is the Flexdev Group?
The Flexdev Group is a consortium of companies across Europe, Asia, and the Americas that specialises in sports textile solutions. Together, we provide the world’s most prestigious competitors and manufacturers with customisation solutions. As a group member, Elms benefits from exclusive manufacturing techniques and a global reach, enabling us to support the very biggest clubs, brands and competitions.
How do I get access to the Elms store?
For existing customers, click the ‘store’ button at the top right to access the Elms webstore. If you wish to create an account, please use the contact form below to speak to a customer service representative. Please note that only approved customers can access the store.
Do Elms sell badges, letters and numbers to the public?
No. We sell to approved customers only, such as clubs, leagues and retailers.
Do Elms sell outside of the UK?
Absolutely! Our products are shipped globally to meet the demands of the wide world of sports. Speak with a customer service representative to discuss shipping.
How much do Elms charge for shipping?
Shipping costs are variable depending on where in the world you are located, your local duties, and the quantity of items to be shipped. Check the web store for more details.
Does Elms offer next-day delivery?
We utilise DHL’s Next Day Delivery service for orders within the UK. However, next-day delivery is not guaranteed.