Elms and Macclesfield FC Launch ‘Tap In’ – A First-of-Its-Kind Connected Kit Experience for Fans

Elms is proud to announce the launch of Tap In, a groundbreaking new fan engagement initiative that brings supporters closer to the club than ever.

Launching initially with Macclesfield FC, Tap In is a bold step towards a more connected future between clubs and fans.

For the 2025/2026 season, every official home, away and third Macclesfield FC shirt will feature a Tap In badge, an NFC-enabled patch that unlocks exclusive digital experiences with a simple smartphone tap.

Tap In enhances the matchday experience and deepens the connection between fans and the club. By tapping the badge with their phone, supporters can access a secure mobile webpage built on blockchain technology. No app downloads are required.

Fans can enjoy real-time team sheets, messages from the manager, prize draws, interactive games, and much more yet to be revealed. Each match unlocks new content, with unique experiences tailored to both home and away fixtures.

To celebrate the launch, Elms will operate a Personalisation Station at the start of the season where fans will be able to level-up any official Macclesfield FC shirt with the Tap In badge.

Supporters who pre-ordered their 2025/2026 shirt can have the Connected Tap In Badge applied free of charge at the Leasing.com stadium, and all new home, away and third shirts will include the badge also.

Bob Trafford, Head of Commercial and Sponsorships stated –

“We’re always looking for new, innovative ways to bring our fans closer to the Club.

“Tap In is more than just a badge. It’s a gateway to exclusive content and a new way to revolutionise the matchday experience.

“Not only that, but Tap In will present fans with a fantastic way to document their own unique stories, and these are so important because they help make us who we are.”

Declan Gleeson, UK General Manager at Elms, added –

“We’re thrilled to partner with Macclesfield FC on this project. The Connected Tap In Badge is a simple, powerful way to connect physical merchandise with digital experiences.

“It’s the first step towards a revolution in sporting apparel.”

The Tap In experience is completely free for fans and compatible with all smartphones that support NFC. The initiative will be promoted across stadium signage, social media, and email campaigns to ensure all fans know how to get involved.

For more information, visit Macclesfield FC’s official website or follow the club on social media.